10 Reasons Why Greeting Cards are Necessary for your Business

1. A greeting card is an open invitation for contact.
When your contact receives a greeting card from you, guess who they will be thinking about?
You have established yourself in a positive light and gained valuable time inside of your client or customer’s mind.
2. Targeted to your client base.
Sending your greeting card is an effort to solidify the client base you already have. Let your customers know that you care enough to put in this effort to check in with them — happy customers lead to more referrals down the road.
3. It’s not marketing.
In fact, it may be better. Your greeting card will put your name and company in front of your recipient, but as a personal message rather than a general advertisement. This will prove to be much more effective than a direct mail advertising piece sent to the same contact.
4. They will remember you.
Dedicating the time and money into producing and sending a greeting card will leave an impression on your recipient. As long as your service or product was to their satisfaction, they will be contacting you first next time they need your service.
5. You will be put on display.
What other business tool would your clients put on display upon arrival? A customized greeting card will act as a miniature billboard for your business in your recipient’s workplace.
6. A medium to announce important corporate milestones.
Have a corporate anniversary coming up? Perhaps a merger or move to a new location?
These are perfect opportunities to reach out and connect with your clients and customers on a personal level. They will appreciate the personal message and effort to keep them in the loop.
7. Greeting cards are accepted.
Have you ever received a personalized greeting card envelope in the mail and dismissed it? Probably not… curiosity prevails!
Greeting cards are an excellent way to rise to the top of a mail stack.
8. Another dimension to your networking practices.
A tactile sentiment is a welcome change from the world of digital social media. Reach out to your network on a personal level and avoid getting lost in the noise!
9. Maintain great client relationships.
“A business absolutely devoted to Customer Service Excellence will have only one worry about profits…
They will be embarrassingly large.” — Henry Ford
10. Gratitude is a widely known and practiced step to success.
As anyone with an interest in marketing has found out, gratitude plays a major role in the livelihood of business. How do you implement this tactic into your regular business routine? Greeting cards are a perfect solution to achieving this business goal.