Voice overs, effects, and music can be a significant element in any corporate video or presentation; but relying on audio may result in viewers skipping the entire video within the first two seconds. Here is why…
1. The Speakers Are Off
Most viewer’s speakers are off. Whether at work or out for coffee, most recipients will only be able watch your video.
2. Video is a Visual Medium
Your message will be transmitted faster and be far more memorable if you focus on strong visual elements.
3. The Boring Factor
Watching someone speak or having the task of listening carefully for meaning can be tedious and mundane. Don’t bore your viewer with talking heads.
The message you want to convey should visually stand alone and be easily referenced. Audio, although a great enhancer, should be a secondary consideration when producing video.