1. Keep them Focused
With a video, the point of focus on the page is clear. Rather than having your client scan your page for the information they need, they have one go-to point from start to finish. Now they are less likely to skip over relevant content and focus more of what you have to show.
2. Make them Stay
A landing page video will encourage your customer to stay on your page longer. By giving the new visitor clear direction to watch the video, they know what is expected and are more likely to stay and complete the given task.
3. Build a Narrative
A video is a great way to narrate your brand’s unique story, rather than presenting cold hard facts. People remember and recall information better if it’s presented in a strong narrative format. Like a story, a narrative will draw the client’s attention because they respond to emotional experiences and stories they can pass on.
4. Watching > Reading
If a picture is worth a thousand words, then a video is quite literally a thousand pictures. The human brain can absorb more information visually so if you have less than 10 seconds to get the message across, videos are more effective and efficient than relying on text alone.
5. Watching > Listening
Most work place computers do not have speakers and while plugging in headphones is an option, it is often a hassle. Create videos that rely on the visual medium rather than the auditory so that your message will still be clear with or without sound.
6. Brand Reinforcement
Animating your logo and incorporating your brand into a video will make your company more recognizable. Brand awareness is often synonymous success.
7. Increase Conversion
More and more studies show that incorporating a landing page will boost conversion rates. This is a result of a longer stay on the page and a clearer understanding of the product, both being positive outcomes of having a landing page video.
8. SEO Enhancement
Search engines now place large emphasis on videos. Optimized videos are more than 50 times more likely to rank on the first page of Google. Videos encourage longer staying time on your page, higher numbers of click-throughs and more page interaction.