The landing page of your website is like your company’s front door, an introduction to your business and a place to make people feel welcome. Studies show that the length of the human attention span on the web is now less than that of a goldfish; so how do you catch people’s attention and get them to stay longer?

One word: VIDEO.

With so many benefits, a landing page video can no longer be overlooked. To stay competitive, you need to stay interesting. So with that in mind, here are the 9 best reasons why you absolutely MUST have a landing page video on your website.

1. Keep them Focused

With a video, the point of focus on the page is clear. Rather than having your client scan your page for the information they need, they have one go-to point from start to finish. Now they are less likely to skip over relevant content and focus more of what you have to show.

2. Make them Stay

A landing page video will encourage your customer to stay on your page longer. By giving the new visitor clear direction to watch the video, they know what is expected and are more likely to stay and complete the given task.

3. Build a Narrative

A video is a great way to narrate your brand’s unique story, rather than presenting cold hard facts. People remember and recall information better if it’s presented in a strong narrative format. Like a story, a narrative will draw the client’s attention because they respond to emotional experiences and stories they can pass on.

4. Watching > Reading

If a picture is worth a thousand words, then a video is quite literally a thousand pictures. The human brain can absorb more information visually so if you have less than 10 seconds to get the message across, videos are more effective and efficient than relying on text alone.

5. Watching > Listening

Most work place computers do not have speakers and while plugging in headphones is an option, it is often a hassle. Create videos that rely on the visual medium rather than the auditory so that your message will still be clear with or without sound.

6. Brand Reinforcement

Animating your logo and incorporating your brand into a video will make your company more recognizable. Brand awareness is often synonymous success.

7. Increase Conversion

More and more studies show that incorporating a landing page will boost conversion rates. This is a result of a longer stay on the page and a clearer understanding of the product, both being positive outcomes of having a landing page video.

8. SEO Enhancement

Search engines now place large emphasis on videos. Optimized videos are more than 50 times more likely to rank on the first page of Google. Videos encourage longer staying time on your page, higher numbers of click-throughs and more page interaction.

Most customers are not only interested in the features and benefits of the products and services that are offered; They are also interested in knowing more about the companies they’re buying from. A little creativity and timing can turn a seemingly mundane company event or milestone announcement into a much anticipated occasion.