Every logo has a meaning. Some have hidden meanings, some have multiple meanings and sometimes, a logo’s meaning can be misinterpreted. Defining that logo’s meaning for your audience can go a long way towards boosting the impact of your branding.

One great way to reveal your brand’s narrative is by animating your logo. Animating the company logo can reveal the essence of the static design quickly. Motion also pulls the eye for attention by creating visual interest and drawing the viewer’s focus.

Each element within the logo: color, shape, font and especially the tagline can be emphasized for maximum memorability.

For samples of logo animation, please see our video Logos in Motion.