- Pro: E-cards arrive quickly.
With e-cards, it’s only the design process that takes time. A pre-made e-card can take a day or two for designers to incorporate your message and company logo, while a customized e-card can take one to three weeks to complete. Working from existing mail lists, e-mail sending systems can deliver your message instantly; there are also no printing or post office delays to consider.
- Arriving by email, it encourages interaction.
While they may not physically exist, e-cards can take advantage of having a direct connection to the Internet. Linking to your website at the end of an e-card is a direct and inexpensive way to encourage clients to visit your site. A particularly savvy sender can also create a distinct URL — a landing page — to track clicks and determine the card’s effectiveness in driving traffic.
- Pro: You can expand the narrative.
E-cards can include animation and video, which allow the sender to include far more information than a printed card. Rather than a holiday card with a generic year-end message, you are able to include photos and a small summary of your firm’s accomplishments during the year.
- It’s environmentally friendly.
Even with a greater use of recycled paper and soy-based inks, printed cards still produce more waste. While e-cards do have a carbon footprint, it is far smaller than print.
In terms of cost and time efficiency, e-cards win by a landslide. Printed cards can range all the way up to $10 or more per card, depending on the design and its complexity. And then you have to pay postage. E-cards typically range from $0.10 to $4 per recipient, once design and sending costs are figured in.
- It is an intangible object.
Your e-card could get lost in a sea of e-ail or be blocked by a spam filter. A printed card is far more likely to be seen — particularly if you address it to a specific person, not just a firm name.
- E-cards are the impersonal option.
Because you send tons of emails everyday, people often associate emails with “quick”and “easy” as opposed to “thoughtful” and “meaningful” communications. Printed cards provide an easy solution to this digital problem. They can be held, read, cherished and kept for a longer period of time.