Author: alexie@vividgraphics.com

  • 4 Ways to Keep Your Business Connected During the Current Pandemic

    [fusion_text] With the unprecedented Covid-19 crisis we’re currently going through and the social distancing practices put in place by many regions, it may feel increasingly difficult and frustrating to keep up with clients, employees and coworkers. Here are some of the best ways we think you can keep yourself connected: Email: It may go without…

  • What’s the secret to success?

    Once at an industry lunch, I sat beside a very successful print executive.  This was at a time when digital was on the rise and print companies were vanishing.  His company was flourishing.  I was convinced he had the secret to success so I asked him:   “What works for you in marketing to bring…

  • 7 Ways to Improve Open Rates/Click-through Rates for your Holiday E-card

    Email is a powerful marketing tool that enables you to communicate with your prospects and customers. The success of any email campaign depends on the number of people who open the email (open rate) and the number of people who clicked the link (the click-through rate). To ensure that your holiday e-card will be opened…

  • 9 Tips to Create an Effective Holiday E-card

    Sending and receiving a greeting card, especially during the holidays, has been a longstanding tradition. But sending a successful holiday e-card campaign depends on careful planning and execution. What do you want to say? How do you want to say it? These are just a few of the questions to ask when creating your holiday…