7 Ways to Improve Open Rates/Click-through Rates for your Holiday E-card

By | August 22nd, 2019|Categories: Creative, Design, Videos|Tags: , , |

Email is a powerful marketing tool that enables you to communicate with your prospects and customers. The success of any email campaign depends on the number of people who open the email (open rate) and the number of people who clicked the link (the click-through rate). To ensure that your holiday e-card will be opened and [...]

9 Tips to Create an Effective Holiday E-card

By | April 29th, 2019|Categories: Creative, Design, Videos|Tags: , , |

Sending and receiving a greeting card, especially during the holidays, has been a longstanding tradition. But sending a successful holiday e-card campaign depends on careful planning and execution. What do you want to say? How do you want to say it? These are just a few of the questions to ask when creating your holiday e-card. [...]

6 Ways to Make an Ecard Your Own

By | August 1st, 2018|Categories: Creative, Design, Videos|Tags: , , , , , , , , , , , , , , , |

1. Change the color to your corporate color Matching the color of the ecard with your corporate colors distinguishes that this is a card unique to you. Sports teams use colors on jerseys to stand out; do the same with your card and your corporate color. 2. Incorporate [...]

8 Things to Include in Your Ecard

By | September 6th, 2017|Categories: Creative, Design, Videos|Tags: , , , , , , , , , , , , , , , |

1. Company Anniversary Celebrate this milestone by incorporating your anniversary logo into the ecard. 2. Company Locations Emphasize your reach by showcasing your offices across the country and around the world. 3. Charity Participation Participating in the community and giving back are excellent things [...]

6 Ways To Maximize The Power of Your Corporate Holiday Ecard

By | August 25th, 2017|Categories: Creative, Design, Videos|Tags: , , , |

1. Email to your entire network. Send your holiday greeting to clients, prospects, associates as well as employees and suppliers. 2. Place your company greeting on your website homepage for the month of December. Not only may this improve SEO with current topical content, it also provides [...]

9 Reasons Why Greeting Cards Work

By | August 8th, 2016|Categories: Creative, Design, Videos|Tags: , , |

1. A greeting card is an open invitation for contact. You have established yourself in a positive light and gain valuable time inside of your client’s or customer’s mind. 2. They are targeted to your client base. Sending your greeting card is an effort to solidify the client base you already [...]

8 Reasons Why You Absolutely Must Have A Landing Page Video

By | August 8th, 2016|Categories: Creative, Design, Videos|Tags: , , |

The landing page of your website is like your company’s front door, an introduction to your business and a place to make people feel welcome. Studies show that the length of the human attention span on the web is now less than that of a goldfish; so how do you catch people’s attention and get them [...]

Pros and Cons of Digital Holiday Cards

By | August 8th, 2016|Categories: Creative, Design, Videos|Tags: , , |

With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it’s not too soon to knock a few big decisions off your to-do list. Should We Send Digital Holiday Cards This Year? Each year, companies send millions of greeting cards throughout the [...]

How to Make Your Logo More Powerful

By | August 8th, 2016|Categories: Creative, Design, Videos|Tags: , , |

Every logo has a meaning. Some have hidden meanings, some have multiple meanings and sometimes, a logo’s meaning can be misinterpreted. Defining that logo’s meaning for your audience can go a long way towards boosting the impact of your branding. One great way to reveal your brand’s narrative is by animating your logo. Animating [...]

3 Quick Reasons to Avoid Using Sound in a Company Video

By | August 8th, 2016|Categories: Creative, Design, Videos|Tags: , , |

Voice overs, effects, and music can be a significant element in any corporate video or presentation; but relying on audio may result in viewers skipping the entire video within the first two seconds. Here is why… 1. The Speakers Are Off Most viewer’s speakers are off. Whether at work or out for coffee, [...]