1. Change the color to your corporate color Matching the color of the ecard with your corporate colors distinguishes that this is a card unique to you. Sports teams use colors on jerseys to stand out; do the same with your card and your corporate color. 2. Incorporate [...]
1. Company Anniversary Celebrate this milestone by incorporating your anniversary logo into the ecard. 2. Company Locations Emphasize your reach by showcasing your offices across the country and around the world. 3. Charity Participation Participating in the community and giving back are excellent things [...]
1. Email to your entire network. Send your holiday greeting to clients, prospects, associates as well as employees and suppliers. 2. Place your company greeting on your website homepage for the month of December. Not only may this improve SEO with current topical content, it also provides [...]
1. A greeting card is an open invitation for contact. You have established yourself in a positive light and gain valuable time inside of your client’s or customer’s mind. 2. They are targeted to your client base. Sending your greeting card is an effort to solidify the client base you already [...]
The landing page of your website is like your company’s front door, an introduction to your business and a place to make people feel welcome. Studies show that the length of the human attention span on the web is now less than that of a goldfish; so how do you catch people’s attention and get them [...]
With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it’s not too soon to knock a few big decisions off your to-do list. Should We Send Digital Holiday Cards This Year? Each year, companies send millions of greeting cards throughout the [...]
Every logo has a meaning. Some have hidden meanings, some have multiple meanings and sometimes, a logo’s meaning can be misinterpreted. Defining that logo’s meaning for your audience can go a long way towards boosting the impact of your branding. One great way to reveal your brand’s narrative is by animating your logo. Animating [...]
Voice overs, effects, and music can be a significant element in any corporate video or presentation; but relying on audio may result in viewers skipping the entire video within the first two seconds. Here is why… 1. The Speakers Are Off Most viewer’s speakers are off. Whether at work or out for coffee, [...]
Every business struggles with finding real reasons to get in front of clients and prospects. The following opportunities are often routinely dismissed as unimportant or worse, treated with a simple email or perhaps a postcard. Here are a few overlooked, but very important events that are great opportunities for marketing. 1. Moving Locations The [...]